Privacy Policy for Adventure Motorcycle Travel

Every person (hereafter the “User”) who visits or uses the website (hereafter the “Website”) discloses a certain amount of personal data. Yellow Yeti Digital Ltd (UK) (hereafter “ADVENTURE MOTORCYCLE TRAVEL”) greatly values the protection of your privacy and personal data.

What this privacy notice covers

The data controller is Yellow Yeti Digital Ltd (UK), trading as ADVENTURE MOTORCYCLE TRAVEL (referred to in this notice as “we” or “us”).
We comply with the Data Protection Act 1998, the General Data Protection regulation 2016/679 and all relative European Union and Member State data protection legislation in force and as amended or replaced from time to time including, the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR).

Our privacy notice explains:

  • What types of personal data we collect, and why.
  • How we use personal data provided to us.
  • How we protect and ensure personal data is handled securely.
  • When and how we share personal data within our company and with other organisations.
  • The rights and choices you have in regard to your personal data.

Personal data we collect

When you register for any of our services, request information, buy our products online or by telephone or, in a limited way, browse our websites, we will collect and store your information as required:

  • Your personal details, including your email address, address and phone number
  • Where applicable, your account login details e.g. your username and password
  • Information about your browsing behaviour on our websites and mobile apps
  • Information about your purchases or registrations, including what you bought, brochures you requested, when and how you made the purchase or requests
  • Information about when and what you click on our website and on our adverts shown on other organisations’ websites
  • Information on how you access our digital services, including IP address, browser and operating system
  • Information on your browsing preferences in relation to our website through use of cookies.

When you contact us or we contact you or you take part in competitions, surveys or questionnaires about our services, we collect:

  • The personal data you provide when you connect with us, through email, post, phone or social media, such as your name, username and contact details.
  • Confirmation that you have opened or interacted with emails and other digital communications we send to you.
  • Your feedback and contributions to surveys and questionnaires.

Other sources of personal data we use

If you log-in using your social network credentials e.g. Facebook and Twitter, your personal details are shared with us according to the terms and conditions of the social network. This could include your name, email address, date of birth and location. You can manage what you share via social sign-in through the social network’s own preference centre.

How we use personal data

To provide the products and services you request

We need to process your personal data so that we can provide you with services that you have requested from us such as to provide you with the products and services you want, such as brochures and to manage your booking. If you do not provide us with your personal data, this is likely to affect our ability to provide these services to you.

To manage and improve our products, services and day-to-day operations

  • We use personal data to manage and improve our products, websites, mobile apps, operations and other services.
  • We use personal data to carry out market research and internal research and development, and to develop and improve our product range, services, IT systems, security, know-how and the way we communicate with you.

To personalise your experience

We want to ensure that communications relating to our products and services, including our marketing information and that of our partners, including online advertising, are relevant to you.

To do this, we use your personal data, preferences, previous transactions and browsing behaviour to better understand you, and to try to predict what other products, services and information you might find the most relevant and interesting.

We measure your responses to marketing communications relating to products and services we offer, which enables us to offer products and services that better meet the needs of our customers.

If you do not want to receive a personalised service from us, you can change your preference by email, over the phone or in writing at any time. We will update our records as soon as we can. Please contact us.

To make contact and interact with you

In the event you contact us, for example by email, post, telephone or via social media, we use personal data to provide clarification or assistance to you.

We process your personal data so that we can manage any competitions you choose to enter. For example, if you win a prize.

Marketing information and B2B activities

With your permission, we will send you relevant information from time to time about our products and services, such as new product launches. This includes our email newsletter. We will also keep you informed by post by using our legitimate business interest. We will not sell or share your data to 3rd parties.

When you register on the site or make an enquiry we will ask if you would like to receive marketing communications. You can change your contact preferences at any time by email, phone, in writing or by clicking the unsubscribe link that you will find on all our emails. This is entirely your choice but this will prevent you from receiving content or marketing information that we hope is of interest to you. You may still receive service-related communications from us that provide important information about the use of our products and service, e.g., booking confirmations.

So that we can improve our products and services, we like to hear your views, so from time to time we will contact you for market research purposes. You always have the choice about whether to take part in our market research.

To change your contact preferences please contact us.

Protecting your personal data

We take our responsibility to protect and manage your personal data very seriously. We take appropriate security measures to protect your personal data from accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access when it is being transmitted, stored or otherwise processed.

Where you have been provided or chosen usernames and passwords for restricted areas of the websites, you are responsible for keeping this information confidential.

Data retention

We will retain your personal data for as long as it is necessary for the uses set out in this privacy notice and no longer than 12 years, and/or to meet legal and regulatory requirements. After this period, we will securely erase personal data or take appropriate measures to anonymise it, if data is needed after this period for analytical, historical or other legitimate business purposes.


Cookies are small text files that are stored on your computer or mobile device. They can’t harm your computer and don’t store personally identifiable information such as credit card details but help us to provide features and functionality on our websites and mobile apps that we use to improve your customer experience. We do use cookies to store information, such as your personal preferences when you visit our site. This could include only showing you a popup once in your visit, or the ability to login to the site.

By continuing to use this website, you accept that we use the following cookies:

Google Analytics

We use Google Analytics to provide us with information about how our website is used, such as what countries our visitors are browsing from, and what pages are the most popular. The data gathered is anonymous and can not be used to identify individual users.

You may block the collection of the data generated by the cookie and the data related to your use of the website (incl. your IP address) to Google as well as the processing of this data by Google, by downloading and installing a browser plugin available from the following link:


ReCAPTCHA is a service provided by Google that allows us to confirm that only real people and not spambots are able to submit our contact forms. When you tick the box that says “I’m not a robot”, Google place a cookie called NID in your browser, that communicates information such as what language your browser is set to, the date, how many mouse clicks you have made on the screen, and what other Google cookies you may have on your device.

Google Fonts

We use Google Fonts API to provide the font faces we use on this website.

When you use our website, some data, including your IP address, will be transferred to and stored on Google’s servers in the USA. This data is used solely for the purpose of providing the service, and is not associated with other data Google may hold on you. The use of Google Maps API and Google Fonts API, as well as the relevant data transfer and processing is governed by Google Inc.’s data protection policy:

Google Adsense

We also use third party advertisements on ADVENTURE MOTORCYCLE TRAVEL to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP, the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing London real estate ads to someone in London, for example) or showing certain ads based on specific sites visited (such as showing motorcycle gear ads to someone who frequents sites like this one). Find out more about how Google uses data when you use our site.

Cookie Script

When you click “ok” on our cookie consent popup banner, a cookie called ‘cookiescriptaccept’ is set so that you will not be asked to reconfirm your acceptance for a period of time.

We do not use cookies to gather personal data such as names or email addresses.

How to control cookies

You can chose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. You can also opt-out through Google here. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into your account.

We recommend that you enable cookies on your computer, tablet or mobile phone upon a visit of our website. If, however, you feel the urgent need to restrict, block or remove cookies, we gladly explain you how to manage your browser settings:

For Microsoft Internet Explorer

  • In Internet Explorer, click on ‘Internet Options’ in the ‘Extra’ menu.
  • Under the ‘Privacy’ tab, set the settings to ’low’ or ‘accept all cookies’ (any setting above ‘medium’ will disable cookies)
  • Click on ‘OK’.

For Mozilla Firefox

  • Click on ‘Firefox’ in the top left corner of your browser and then select ‘Options’.
  • Under the ‘Privacy’ tab, make sure ‘Tell websites I do not want to be tracked’ is not ticked.
  • Click on ‘OK’.

For Google Chrome

  • Click on ‘Extra’ in the top of your browser window and select ‘Options’.
  • Under the ‘Under the Hood’ tab, look for ‘Privacy’ and select ‘Content Settings’.
  • Now select ‘Allow local data to be set’.

For Safari

  • Click on the Safari Menu in the top of your browser window and select ‘Preferences’.
  • Click on ‘Security’ and then tick the option that says: ‘Block cookies from third parties and advertisers’.
  • Click ‘Save’.

Links from our website to other organisations, and social media

Our websites or mobile apps contain links to websites operated by other organisations. They will have their own privacy notices so please make sure you read their privacy notice carefully before providing any personal data as we do not accept any responsibility or liability for websites of other organisations.

Our websites or mobile apps contain social media features such as Trip Advisor, Facebook and Twitter that have their own privacy notices. Please make sure you read their privacy notices carefully before providing any personal data as we do not accept any responsibility or liability for these features.

How to access and update your personal data, make requests and complaints

ADVENTURE MOTORCYCLE TRAVEL always processes your personal data in an honest and fair manner. This includes the following guarantees:

  • Your personal are only collected and processed according to the described and justified purposes of this privacy statement.
  • Your personal data are only collected and processed to the extent that this is sufficient, nugatory and not excessive.
  • Your personal data are only stored for as long as necessary to offer our services.
  • The risks of an accidental or unlawful destruction, accidental loss, modification of or access to every other not allowed process are reduced to a minimum. In the event of a break-in in its informatics system, ADVENTURE MOTORCYCLE TRAVEL will immediately take every possible measure to limit the damages to a minimum.

Right to access

If you can prove your identity, you have the right to obtain information about the processing of your data. Thus, you have the right to know the purposes of the processing, the categories of data concerned, the categories of recipients to whom the data are transmitted, the criteria used to determine the data retention period, and the rights that you can exercise on your data.

Right to rectification of your personal data

Inaccurate or incomplete personal data may be corrected. It is primarily the responsibility of the User to make the necessary changes in his “user area” himself, but you can also request us in writing.

Right to erasure (or “right to be forgotten”)

You also have the right to obtain the erasure of your personal data under the following assumptions:

  • Your personal data are no longer necessary for the intended purposes;
  • You withdraw your consent to the processing and there is no other legal ground for processing;
  • You have validly exercised your right of opposition;
  • Your data has been illegally processed;
  • Your data must be deleted to comply with a legal obligation.
  • The deletion of data is mainly related to visibility; it is possible that the deleted data are still temporarily stored.

Right to limitation of processing

In certain cases, you have the right to request the limitation of the processing of your personal data, especially in case of dispute as to the accuracy of the data, if the data are necessary in the context of legal proceedings or the time required to ADVENTURE MOTORCYCLE TRAVEL to verify that you can validly exercise your right to erasure.

Right to object

You have the right to object at any time to the processing of your personal data for direct marketing purposes. ADVENTURE MOTORCYCLE TRAVEL will stop processing your personal data unless it can demonstrate that there are compelling legitimate reasons for the processing which prevail over your right to object.

Right to data portability

You have the right to obtain any personal data which you have provided us in a structured, commonly used and machine readable format. At your request, this data may be transferred to another provider unless it is technically impossible. You also have the right to transfer these personal data to another controller when the processing of your personal data exclusively relies on your permission.

Right to withdraw your consent

You may withdraw your consent to the processing of your personal data at any time, for example for direct marketing purposes.

How to exercise my rights?

If you wish to exercise your rights, please contact us. We will respond as soon as possible, and no later than one (1) month after receipt of the request .


You can also contact us if you have a complaint about how we collect, store or use your personal data. We aim to resolve complaints but if you are dissatisfied with our response, you may complain to the local data protection authority. In the UK, this would be the Information Commissioner’s Office, contactable via Information Commissioner’s House, Wycliffe House, Water Lane, Wilmslow SK9 5AF; 0303 123 1113; or

For your security, we can ask you to verify your identity before we can act on your request or complaint.

Legal basis for processing personal data

We will only collect and use your personal data if at least one of the following conditions applies:

  • We have your consent, e.g. you have opted in when ordering a brochure
  • It is necessary for a contract with you or to take steps at your request prior to entering into a contract, e.g. to complete a booking
  • It is necessary for us to comply with a legal obligation, e.g. to meet the entry requirements of the country you are visiting
  • It is necessary to protect the vital interests of you or another individual, e.g. the exchange of personal data with your insurance company and medical staff in an emergency situation
  • It is in the public interest or we have official authority, e.g. to respond to and manage security operations
  • Where we have a legitimate interest in better understanding your interests, so that we can predict which other products and services might be of most interest to you. This ensures we can tailor our communications to be more relevant for you.

More Information

This privacy policy is subject to change without notice and was last updated on 23 May 2018. If the changes are significant, we may also choose to email all our registered users with the new details. If required by law, we will get your permission or give you the opportunity to opt out of any new uses of your data. If you have any questions feel free to contact me directly.